We’re an independant Bondi-based fashion label making simple, beautiful pieces. Our focus is on quality and natural fabrics that feel good to wear. We believe that when you’re comfortable, you feel confident and that’s exactly how we want you to feel in our clothes.
Find Us At Your Local Market
We love to spend our weekends with the people who make this all possible: our local community, travellers looking for a genuinely local experience, and our fellow makers. For us, the markets in Bondi, Glebe, Manly and Old Spitalfields London are the heart of everything. Having a stall means we can have a genuine connection with people.
You can find us here:
Manly Markets (Saturdays / Sundays) NSW
Fitzroy Market Saturday / Sunday VIC (coming soon)
Old Spitalfields Market, London (Saturdays)
How We Are Doing Our bit
We don’t claim to be perfect, but we are trying our best to minimise our footprint. We produce in limited runs to avoid excess and use natural fibres or dead-stock whenever we can. To keep things simple, we send our products "naked" directly from our manufacturing hub and use compostable mailers for customer orders. We also focus on multiway options in our designs, giving you more ways to wear a single piece so you feel like you get more, without us having to produce more. Beyond our own walls, we work closely with our suppliers to keep single-use plastic out of our entire chain.
Our In-House Manufacturing
Lost Lorelei operates as a full vertical supply chain. Everything is done within our own manufacturing hub from sourcing and pattern making to cutting and final construction.
By keeping everything in-house, we have total oversight of our quality and the environment our makers work in. It allows us to stay true to our standards and ensures that every piece is made exactly how we intended.
Plus it means we can make to order! So if there's something sold out, just message us and we can make it!