Lost Lorelei is an Australian fashion label created by Lorelei Bookluck, that explores romance and drama in its bohemian and beach collections. With a focus on quality materials, careful craftsmanship, and timeless appeal; each piece creates a beautiful story that is yours to tell.
Lost Lorelei was born on Christmas Day when creator, Lorelei Bookluck was gifted a vintage Singer sewing machine. She quickly found her creative voice in the lead up to festival season when she would design festival outfits for her and her friends. Her white linens adorned with cowrie shells were stand out pieces that transcended to into resort and holiday wear.
A year later she took her passion back home to the Philippines and connected with family to create her iconic Siren look.
Today, Lost Lorelei represents a taste of Australian life: romance by the sea and drama in the outback.