Lost Lorelei is an Australian fashion label created by Lorelei Bookluck, that explores romance and drama in its bohemian and beach collections. With a focus on quality materials, careful craftsmanship, and timeless appeal; each piece creates a beautiful story that is yours to tell.
Lost Lorelei was born on Christmas Day when Lorelei was gifted a vintage Singer sewing machine. Within a few weeks she completely reinvented her wardrobe to reflect her country upbringing and her Filipino heritage.
A year later she took her passion back home to the Philippines and connected with family to create her iconic Siren look.
Today, Lost Lorelei represents a taste of Australian life: romance by the sea and drama in the outback.