OUR STORY | Lost Lorelei A Bohemian Beach Label
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OUR STORY

 

 

Lost Lorelei is an Australian fashion label created by Lorelei Bookluck, that explores romance and drama in its bohemian and beach collections. With a focus on quality materials, careful craftsmanship, and timeless appeal; each piece creates a beautiful story that is yours to tell.

Lost Lorelei was born on Christmas Day when Lorelei was gifted a vintage Singer sewing machine. Within a few weeks she completely reinvented her wardrobe to reflect her country upbringing and her Filipino heritage.

A year later she took her passion back home to the Philippines and connected with family to create her iconic Siren look. 

Today, Lost Lorelei represents a taste of Australian life: romance by the sea and drama in the outback. 

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