Press Kits 2023

Trunk Show April 2023

🌿 Introducing Lost Lorelei's Trunk Collection Debut at The Farm 🌿

Lost Lorelei's Trunk Collection, a magical blend of ethically sourced treasures and enchanting fashion, made its captivating debut amidst the lush surroundings of @thefarmatsanbenito. This extraordinary event brought together influencers, media, and fashion enthusiasts for an unforgettable experience celebrating clean food, healing rituals, and a connection to nature.

As the event unfolded, Lorelei, the visionary behind Lost Lorelei, mesmerized the audience with her heartfelt journey of creating a label that reflects her unwavering commitment to ethical and transparent practices. From sourcing sustainable materials to partnering with artisans who share her values, Lorelei has woven a tale of conscious fashion that embraces every aspect of the production process.

The trunk show itself was an ethereal display of Lost Lorelei's Trunk Collection's hallmark pieces, featuring the renowned multi-wear garments that effortlessly transition from day to night, allowing wearers to embody their unique sense of style. Each piece exuded a sense of versatility and timeless elegance, showcasing Lorelei's unwavering dedication to sustainable fashion.

Amongst the dreamy showcase, a cotton collection in pure, heavenly white took the breath away. Crafted from locally sourced cotton, these garments not only boasted a delicate and dreamlike aesthetic but also symboliised Lorelei's commitment to promoting responsible fashion choices.

The event also celebrated the intertwining of fashion and spirituality, incorporating elements of healing and connection. Attendees were invited to indulge in a serene sound bath, allowing the transformative power of harmonious vibrations to rejuvenate and restore their energies. A spirit card selection and spirit animal drawing exercise fostered a sense of unity and discovery, igniting conversations and encouraging attendees to embrace their truest selves.

In a captivating reveal at the event, Lorelei, the visionary behind Lost Lorelei's Trunk Collection, introduced her latest creation—the Four-Way Dress. This remarkable garment holds immense appeal for resort-goers seeking versatile elegance. Lorelei passionately shared how this dress allows wearers to effortlessly transform both its color and neckline, offering a range of stunning looks. Whether one desires a conservative yet sexy ensemble or a show-stopping wow factor, the Four-Way Dress delivers unmatched versatility and style. Resort fashion enthusiasts can now revel in the freedom to embrace their desired aesthetic with this exquisite creation from Lost Lorelei.

Attendees also got to tantalise their taste buds and were taken on a journey into the realm of clean, farm-to-table food. Each delectable dish showcased the exceptional quality of ingredients sourced directly from The Farm's organic gardens. From vibrant salads bursting with nutrients to succulent grilled vegetables, every bite was a celebration of flavor and well-being. Nourishing our bodies with these pristine ingredients felt like a reawakening, reminding us of the profound impact clean food has on our vitality.

Founder Lost Lorelei in Viral Pinterest Success Multiverse Top

Lover's Quarrel Collection 

Farm To Table Food by The Farm At San Benito 

 Sound Healing With Guests 

Founder Lorelei Bookluck In her Manufacturing Hub in Tay Tay. 

Instagram handle: here

Farm Photography: 

Lorelei Profile Photos: here

Launches Sustainable Manufacturing To International Designers, April 2023

Lorelei Bookluck, Of Lost Lorelei, Launches Sustainable Manufacturing To International Designers.

I stand before you today as a designer who is passionate about creating sustainable and environmentally-friendly clothing. I believe that it is not only possible but also easy to design for the environment first, and I want to share with you why.

As a designer, I have always believed that the environment should come first in our design process. I strongly believe that it's not only possible but also easy to design for the environment first. And let me tell you why.

Firstly, designing for the environment first challenges us to think outside the box. It pushes us to be more creative and innovative in our designs. It encourages us to look for new ways of doing things, using eco-friendly materials, and finding new techniques that reduce our environmental impact.

Secondly, when we design for the environment first, we create products that are not only beautiful but also responsible and sustainable. We take into account the entire lifecycle of our products, from the materials we use to the end of their useful life. We aim to minimise waste, reduce pollution, and create products that are long-lasting and can be reused or recycled.

We have spent the last 5 years developing our own supply chain and opening up our manufacturing to other designers because we believe that it is important to make a positive difference to the environment. By developing our own supply chain, we can ensure that our materials are sourced sustainably and ethically, reducing the negative impact of our manufacturing processes on the environment.

By opening up our manufacturing to other designers, we are able to share our knowledge and expertise in sustainable manufacturing, helping others to adopt environmentally friendly practices in their own production processes. This collective effort can have a greater impact on the environment than individual efforts, as more people are able to make positive changes and reduce their carbon footprint.

We also believe that it is important to help others because we understand that the fashion industry has a significant impact on the environment and on the communities where it operates. By supporting other designers in adopting sustainable practices, we can help to reduce the negative impact of the industry as a whole, and promote a more ethical and sustainable approach to fashion.

We take pride in being inventive with our multi-wear pieces, which allow our customers to harness the power of their creativity, responsibly. We love the challenge of sticking to eco-friendly or dead-stock fabrics while keeping an accessible price point. It's not always easy, but it's worth it to do the right thing by our customers and the environment.

Thanks to all of you who challenge us to think differently and push us to be better designers. It has been a pleasure to serve your needs, and it's been good for our souls to design responsibly. Let us continue to design for the environment first, and together, we can create a better world for ourselves and future generations.

Instagram handle: here

Recent Photography: here

Lorelei Profile Photos: here

News Stories Published

Sustainable Fashion Story: Here

Vogue Australia Brand launch here 

March, 2022

Lorelei Bookluck, Of Lost Lorelei Creates Viral Top 

We take pride in being inventive with our multi-wear pieces, which allow our customers to harness the power of their creativity, responsibly. We love the challenge of sticking to eco-friendly or dead-stock fabrics while keeping an accessible price point. It's not always easy, but it's worth it to do the right thing by our customers and the environment.